News Article

Using digital signage for mass notifications is a great example of innovation

This post from Campus Safety sparked my thinking about innovation. The premise of the post is that digital signage can and should be deployed for use in emergencies when notification is critical. I’m always intrigued by creative solutions that seem obvious once they are pointed out, and this example definitely qualifies as a slap-to-the-forehead, “why didn’t I think of that?!” moment.

The idea is potentially simple: post messaging on cloud-based, networked digital signs to communicate across school, hospital or other large campuses in the event of an emergency. Those menu boards in the cafeteria, the wayfinding displays in the lobby, the screens near the elevators, etc. can all be deployed to alert people to an imminent threat and direct them to safety.

The idea illustrates the power of innovation at work. Here’s how:

Innovation solves a problem. Text-based alerts have become the go-to for most organizations. But even as ubiquitous as smart phones have come to be, they are not the end-all, be-all for notifications in emergencies. They require users to opt-in for notifications, to have alerts turned on, and to pay attention when a message is received. How can we solve that problem? Looking at other communication channels – in this case digital signage – in a fresh new way is one solution.

Innovation doesn’t mean spontaneous and unplanned. On the contrary, innovation most often deploys considerable thought and planning. Utilizing digital signage in an emergency will require advance planning and documentation. You’ll need to have a thorough understanding of who owns the devices, how they are managed, access, permission levels and more. You’ll need to map out when and how they will be deployed in an emergency, and get signoff from stakeholders. All of this will require a thorough, thoughtful approach. Innovation doesn’t just “happen.”

Innovation pushes everyone outside of what they expect. People expect to get alerts on their phones. Our phones alert us about things all the time, from social media notifications to incoming email alerts and a thousand other things. After a while, it’s difficult to take those alerts seriously and they just become white noise. But if the digital menu I’m reading suddenly changes to warn me that there’s a tornado bearing down on campus and I need to take shelter in a nearby safe room, I’m likely to pay attention. I don’t expect to see that warning there, and the bright colors and motion graphics convey emotion and urgency I won’t necessarily get in a text.

Here at ECT Services, we pride ourselves on developing innovative approaches. Need a new solution that builds on current systems? Call us for a consultation today.

Tags: , , , ,