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Is video surveillance a marketing tool for college campuses?

When it comes time to select a college, you might think that prospective students and their parents focus on factors like academics, cost, beauty of the campus and even the quality of the football and basketball teams. Another important factor? Safety.

Campus safety is a significant factor in choosing a college, particularly for parents. A recent poll conducted by CollegeBoards.com found that 86 percent of parents ranked safety high on their list of requirements, edging out even academics.  

It’s not surprising that 28 percent of colleges and universities highlight their video cameras in their marketing material, according to the 2018 Campus Safety Magazine Video Surveillance Survey.

Video plays a crucial role in campus safety, expanding the reach of campus safety officers into nearly every physical space on campus. A solid 96 percent of survey respondents use video surveillance daily or weekly to keep campuses safe. Top use cases on college and university campuses include theft, crime from community members coming from off campus, and incidents during evenings and off hours.

Video surveillance is used in real time, and for later review. According to the survey, 59 percent of campus security professionals report using video to investigate crimes, while 26 percent report that they are used to deter criminal activity in the first place. Video surveillance is also used by 52 percent of respondents to monitor live events where safety and security issues could arise, like concerts, sporting events and protests. Thirty three percent of respondents find video surveillance to be a force multiplier.

Given those use cases, image quality and reliability are key factors in choosing video surveillance tools, along with integration with other systems and data analytics tools to extend the reach and insights even further.

ECT Services partners with leaders in video surveillance cameras like Axis. We build integrated systems that connect seamlessly with other tools like access control solutions offered by HID and active shooter alert systems like The Guardian by Shooter Detection Systems.

Want to learn more? Contact us at (800) 567-1180 for a consultation today.